SEO vs AdWords
Search engine optimisation (SEO) is a good longer-term advertising strategy as it takes a great deal of time, money, and effort to organically rank high in search results on the internet for almost any valuable keyword.
By way of example, let's say you're legal counsel that is certainly fresh from school, you've gone after an urban area or town and so are seeking to get established. I've got not so great news for you personally, you're likely to fail at ranking high on search engine results through SEO.
Why is that? Because every other lawyer in your town or city that's practicing from the same part of law as you is doing that a lot!
Chances are those other lawyers or attorneys happen to be established and possess been owning a strong SEO campaign for many years. You're simply going to have invest for 9-18+ months before out-ranking them.
You'll find so many instances of business people that spent $1,000s monthly on SEO for upwards of a year but still still did not rank within the five results on site 1 (this is when almost all of the traffic is) of Google for desired keyword.
If these business people would've taken that same money and invested it into Google AdWords, they would have received new leads and new business from the beginning!
This means they'd barely have fallen a lot poorer given that they may have turned an income within the first month and then just reinvested those profits.
WARNING: How are you affected When (not 'If') Google Changes It's SEO Algorithm?
Take into consideration it' Would you rather pay $1,000 each month for any year only to 'possibly' access it page 1 on your desired keyword' And then if Google changes their SEO algorithm again you may lose everything overnight without the warning!
' Or, could you prefer to instantly go to the top of the search engine results for A huge selection of different keyword variations (not just a number of keywords as with SEO)' And have new leads and new clients to arrive your home without delay?
Kinda a no-brainer isn't it.
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